Showing posts with label naked line. Show all posts
Showing posts with label naked line. Show all posts

Rant: Urban Decay Naked Line

Oh my god. I know I've talked about it before but I absolutely hate the Urban Decay Naked obsession. Now the Naked Smokey has come out and I'm (metaphorically) slamming my head into my vanity.


Seriously??? SERIOUSLY?!?! Another Naked palette. Does anyone else remember when Urban Decay was a makeup company that provided makeup to a more alternative clientele. I understand the need to branch out, really, I do. But in that they seem to have left their old customers behind.




Despite still using the tagline "beauty with an edge", there's such an obvious lack of "edge" in the new line of products. Almost everything in the past year or so sporting the name "Naked".

With the launch of the Revolution High-Colour lipgloss and Afterglow 8 Hour Powder Blush I thought that the company was starting to (re)broaden their horizons. I was let down of course when the Naked Smokey launched.

Please can we go back to the Urban Decay of the past, when palette's like the Deluxe shadow box, Fun palette, and Bamboo palette existed. To those of you insisting that you need to own four different palettes with muted nudes, great, you have it.

I can even appreciate the variety of nudes. It's a type of all inclusive collection that a lot of brands lack. What I don't appreciate is the complete focus on this line.

Urban Decay, please take a minute to look at a different business model. Too Faced cosmetics has become pretty much known for the Cocoa collection. And they do frequently release new products to that line. But at the same time, Too Faced is still releasing some very exciting Limited Edition products (Color Pop palette), new innovative products to their permanent line (Born This Way foundation), and spins on their old products (Metallic Melted Lipstick). As much as I used to ADORE Urban Decay, I've found myself drifting to other lines like Kat Von D, Too Faced, and even drugstore brands like Maybelline and Covergirl to get the kind of variety in makeup I've been looking for.

What are you thoughts? Are you getting fed up with the Naked obsession like me? Or are you a faithful lover of the endless neutral trend.